Brand Partnerships
Build a distinctive relationship around culture, audiences and shared objectives.
JollofFM Partnerships
Partner With JollofFM
Help shape the future of African music, creators, culture and digital entertainment.
JollofFM connects artists, DJs, creators, fans, brands and businesses through one African-focused digital ecosystem. This is more than placing a logo on a page. It is an opportunity to build campaigns, experiences, creator activations, music programs and long-term partnerships around the people and culture driving African entertainment forward.
The ecosystem
More Than Music Streaming
JollofFM brings music, creators, commerce, culture and community together in one platform built around African entertainment.
01
Music Streaming
02
Artist Discovery
03
DJ Culture
04
Creator Network
05
Dance & Creative Challenges
06
Artist Monetization
07
Fan Gifting
08
Creator Monetization
09
Artist Stores
10
Rediscover Africa
11
Press & Media
12
Sponsored Programming
13
Data Saver Initiatives
14
African Market Activations
15
Diaspora Engagement
16
Technology Partnerships
17
Brand Campaigns
Ways to partner
Built Around Your Objectives
We begin with what you want to accomplish, then shape the right mix of culture, audiences, creators, markets, content and technology.
Music Partnerships
Explore discovery, releases, playlists, programming and industry collaboration.
Creator Partnerships
Connect with JollofFM Global Creators through carefully scoped programs.
Challenge Partnerships
Create participatory music, dance and creator moments.
Technology Partnerships
Build useful platform, product and digital integrations.
Connectivity / Data
Expand access through connectivity and Data Saver initiatives.
Financial Partnerships
Create value around payments, commerce, rewards and access.
African Market Partnerships
Shape locally relevant work across priority African markets.
Diaspora Partnerships
Connect African culture with audiences and communities worldwide.
Media Partnerships
Develop editorial, distribution and storytelling collaborations.
Artist Activations
Explore confirmed artist participation around releases and culture.
Creator Activations
Commission relevant creators around African music and culture.
Cultural Partnerships
Support archives, heritage, discovery and cultural programming.
Strategic Partnerships
Build a longer-term relationship across multiple parts of the ecosystem.
Investment / Funding
Start a strategic conversation about building the platform's future.
Partnership opportunities
Every Partnership Can Be Built Around Your Objectives
These levels are starting points for a conversation—not fixed bundles or automatic entitlements. Scope determines the final proposal.
Pricing is based on scope, audience, markets, duration, exclusivity, category ownership, campaign complexity, creator or artist participation, media placement, technology integration and other requested benefits.
Category ownership
Own a Category. Build Something With Us.
Some partners may want more than visibility. They may want to become the presenting partner of a specific JollofFM experience, program or category.
“[BRAND] presents JollofFM Creator Challenges”
“JollofFM Creator Challenges powered by [BRAND]”
Category ownership is not automatically included in a standard level. Category, territory, duration, exclusivity, visibility, campaigns, creators, artists, media, production, reporting and renewal rights must be explored before a custom proposal is made.
Activation map
What a Partnership Can Activate
Select an area to explore possibilities. Every idea remains subject to custom scope, confirmation and agreement.
The JollofFM Founding Circle
The People Helping Shape the Future of African Music and Creativity
Founding Circle
Opportunity Open
Founding Circle
Opportunity Open
Founding Circle
Opportunity Open
Founding Circle
Opportunity Open
JollofFM is currently welcoming the people who will help shape its next chapter.
Explore Founding OpportunitiesFounding Partners
Organizations Building With JollofFM From the Beginning
Founding Partner
Opportunity Open
Founding Partner
Opportunity Open
Founding Partner
Opportunity Open
Founding Partner
Opportunity Open
Founding Partner
Opportunity Open
Founding Partner
Opportunity Open
Your organization could be among the first companies recognized as a JollofFM Founding Partner.
Become a Founding PartnerThe ecosystem
Built Around People. Powered by Culture.
JollofFM is being built to create value across the ecosystem — from the artist creating the music to the creator bringing it to life, the fan discovering it, and the partners helping the culture move further.
ArtistsDJsCreatorsFansBrandsBusinessesTechnology PartnersInvestorsStrategic Advisors
Why JollofFM
Technology and Culture, Built Together
African cultural relevance
Music and emerging artist discovery
Creator-led campaigns
Artist and creator monetization
African market access
Diaspora connectivity
Digital entertainment and commerce
Community participation
We do not publish unverified audience, performance or commercial claims. Measurable reporting is agreed around each activation.
Who we partner with
Across Industries and Markets
TelecommunicationsBanks & Financial ServicesFintechBeverage BrandsFashionBeautyTechnologyConsumer ElectronicsMediaEntertainmentRecord LabelsMusic CompaniesTravelEducationAutomotiveRetailAfrican BusinessesGlobal BrandsGovernment / Cultural OrganizationsNonprofitsFoundationsInvestors
Strategic investment
Build With JollofFM
JollofFM is also open to conversations with strategic investors and long-term partners who see an opportunity to help build the future of African digital music, creativity and commerce.
Strategic InvestorFounding InvestorTechnology PartnerMusic Industry AdvisorStrategic AdvisorFounding Partner
Any equity, ownership, governance or decision-making terms require a separate investment agreement.
Partnership conversation
Let's Build the Right Partnership
Tell us what you are trying to accomplish. Our team can explore the right structure around your goals, audience, markets and campaign ambitions.
Already talking to us?
Sign in and open your partner dashboard to review any proposal our team has prepared for you, and respond there.
Open your partner dashboardHave a bigger idea?
Tell us what you're trying to build across campaigns, creators, artists, technology, African markets, diaspora audiences, cultural programming or long-term strategic opportunities.